The new Lexus commercial is titled “Long Live the King” and features King T’Challa from Marvel’s Black Panther movie which includes music from renowned hip-hop duo Run the Jewels, “Legend Has It.”
Lexus picked the Run The Jewels track to score the new Black Panther-themed commercial for their LS 500 F Sport model, which will air during the Super Bowl LII. Black Panther aka King T’Challa, played by actor Chadwick Boseman, battles with henchmen, escapes the scene, makes haste to his ride and is assisted by his sister in the powerful new LS 500 F Sport model. While this is happening, Killer Mike and El-P’s adrenaline-laced track, which appears on their latest album, Run The Jewels 3, provides the background soundscape.
In the full 60-second clip, Black Panther must recover stolen vibranium, a mythical ore from his home country of Wakanda, while needing to also make an appearance at a leadership conference representing his country. When he needs to perform both the heroic role of Black Panther and the role of his country’s greatest dignitary, he counts on the Lexus LS 500 F Sport to get the job done. The running time for the actual Super Bowl commercial will be shorter, coming in at 30 seconds.
Mindy Hamilton, Marvel’s senior vice president of global partnerships and marketing says:
This spot feels beautifully cinematic from start to finish.
Marvel Studios’ Black Panther (Image via World Wide Web).
Lexus LS 500 F Sport (Image via World Wide Web).
Lexus LS 500 F Sport / Marvel Studios’ Black Panther Commercial.
Run The Jewels (Image via World Wide Web).
Run The Jewels, “Legend Has It” (Official Music Video).
In additional news, Trackstar the DJ from Run The Jewels releases a visual mixtape.
Trackstar the DJ of Run The Jewels’ Visual Mixtape: Part 1.
Trackstar the DJ of Run The Jewels’ Visual Mixtape: Part 2.
Read more about Run The Jewels on GrindTimeOfficial.com.
Athens, Georgia’s @creaturebeer Brewery Collaborative Run The Jewels & @InterboroNYC Beer Debuts at @theSoundTable
Stay connected with Grind Time Official on Twitter, Facebook, LinkedIn, Pinterest and Instagram! Stay G-O-L-D Can Release Party. Free Admission, 7 p.m.- 3 a.m., Thur., Oct. 26, The Sound Table, 483 Edgewood Ave. S.E. 404-835-2534. www.creaturecomfortsbeer.com Creature Comforts Brewing Company (Image via World Wide Web).